Bristol beach is the most crowded beach in Argentina. Martin Parr found it the best beach in the world, not because of its clear waters, but because of the community it generated. There's no beach more alive than Bristol.

With Martin Parr as my inspiration, I created a project entirely with AI that is based on the idea of what would happen if he worked together with Diesel.

The result: a series of graphics, products and experiences that merge Diesel's bizarre tone and Martin Parr's fun observations, as well as Argentina's identity and personality.